How often have you faced the challenge of overcoming cultural barriers in the business world? I have faced it many times in the past 29 years and still do.
Since 2014, SEO Crossing Cultures has realized 270 incredible projects on an international stage. With this blog, we are setting a milestone for intercultural management solutions in 2024 and offer you practical insights into the areas of employee and leadership development, team building for virtual teams and intercultural marketing that will significantly advance your intercultural skills. Take a look.
„An-nyoung-ha-se-jo“ or „Good day“ Intercultural communication in international business Whether a French HR manager leads the German team in the USA...
Careers with Korean corporations in the DACH region 10 things German, Swiss and Austrian managers should know beforehand Why „only...
The Future Female Leader 1. power and identity Power without harshness, how female leaders use power confidently. Between Korea, Germany...
Understanding Korea Business What a Korean company history tells us about hierarchy, markets and relationships When German teams work with Korean...
Individualism and collectivism Cultural orientations and imprints- Individualism and collectivism What are the cultural imprints of individualism and collectivism?.
Cultural Analysis in Marketing The Key to a Successful Global Campaign With its colorful mix of innovative language use, cultural nuances, and...
Intercultural sensitivity as a factor in international team development Employees in international companies who work in matrix structures across national borders often have...
Challenges of cultural transformation Global leaders in the South Korean market How to lead successfully in a country where hierarchies...
My odyssey began in 1996 with a business degree in Heidelberg and led me through more than 15 years of international work experience in various industries. This journey through multicultural living and working environments has enabled me to effectively support companies in change processes. I have been managing director, trainer and consultant at SEO Crossing Cultures since 2014. We offer intercultural management solutions for internationalization and globalization in China, Japan, Korea, Asia as well as Germany and the EU to ensure sustainable business success.